AI strategy for nonprofits that want clarity, not hype.

Many nonprofits feel pressure to "do something" with AI while knowing they operate with limited resources and high trust obligations. I help organizations figure out where AI genuinely reduces burden — and where the right call is to move cautiously or not at all.

Working with executive directors, COOs, and boards of small to mid-sized nonprofits.

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The Bridges Strategy process: Assess, Align, Act

How I help

Engagements range from a single readiness session to multi-month adoption planning.

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About

Mark Bridges

I'm Mark Bridges. I spent three years as CEO at Athletica.ai, an AI-powered fitness technology company, where I led AI product development, managed organizational change, and built data-driven workflows from the ground up. Before that, I co-founded iwonder and held an advisory role at Spideo, a Paris-based video intelligence company, focused on product strategy, business development, and fundraising.

Through Bridges Strategy, I focus on helping nonprofits and mission-driven organizations figure out where AI actually moves the needle, and where it doesn't. My approach emphasizes clarity, proportionality, and trust over speed or technical novelty.

"Mark has a rare ability to translate complex technical and strategic topics into clear, actionable insights. He balanced innovation with long-term organizational value, ensuring technology served strategy rather than the other way around." Paul Laursen, Co-Founder, Athletica

Recent writing

I write regularly on LinkedIn about AI adoption, governance, and decision-making in nonprofits and mission-driven organizations.

In the last two weeks, three different people asked me: "Should I be using Claude now?" The anxiety about keeping up is almost always worse than the actual gap. Read → Small nonprofits often assume meaningful AI adoption is for organizations with bigger budgets and IT teams. I think the opposite is true. Read → Most people have now tried AI through the front door of ChatGPT, Copilot, Gemini. The bigger shift is happening one layer deeper: tools that help you build. Read → AI is already woven into everyday nonprofit work. The question is whether we adopt it in ways that increase trust, or quietly chip away at it. Read → We're surrounded by a new kind of digital noise: AI slop. It looks smart, sounds polished, but often is generic. This isn't a technical problem; it's a leadership one. Read →

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If you want a clear, grounded conversation about AI readiness and implications in your organization, I'd welcome hearing from you.

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